Most people who build products learned about users in a research lab. I learned about them in a resettlement office, a security operations center, and a sales demo call where a customer said something nobody on the product team had thought to ask.
I've spent my career at the intersection of systems and the people those systems were never quite built for. At AWS, I worked inside infrastructure that served millions, and spent most of my time thinking about the engineers who had to use it every day. The friction nobody had filed a ticket for. The workflows that worked on paper and failed at 2am. At Overlap AI, I build tools that go from problem to working prototype in days, automating the manual work that slows teams down, because the distance between "someone needs this" and "this exists" should never be as long as it usually is.
I came to UX and product the long way. Security engineering taught me how systems fail. UX research taught me how people absorb that failure quietly, adapt around it, and stop expecting better. Product management taught me that the most important skill isn't prioritization or roadmapping or stakeholder alignment. It's knowing which problems are worth solving in the first place.
I'm a first-generation graduate. I grew up without a map for most of the systems I eventually learned to navigate. That background doesn't make me a better designer in theory. It means I know what it feels like to be the user nobody designed for. I know where the invisible barriers live because I've stood in front of them.
What I build tends to be quieter than it looks. Less about the feature, more about the moment a user stops having to think about the tool and starts being able to think about their work.
That's the job.
Four case studies in designing for people who need it most.
Entry Point
Refugees and immigrants face significant challenges during US resettlement — navigating complex legal pathways, managing extensive documentation, and accessing essential resources like employment, healthcare, and education. Despite receiving a lot of information, many refugees struggle to understand and apply it in their daily lives.
Return Pro
30% of all online purchases are returned. 6 out of 10 shoppers forget their return windows. Managing returns across multiple retailers is fragmented, manual, and stressful.
NEAT-O
Individuals with opioid use disorder (OUD) and co-occurring mental health issues need clinically effective, FDA-cleared digital therapeutics that feel human — not clinical. NeuroType NEAT-O is a prescription-only mHealth app. The challenge: design an onboarding experience and learning module system that supports treatment engagement without adding cognitive burden.
Contractor Pro
Contractor Pro is a web app for contractors managing teams of 1–5 workers. Originally desktop-only, they needed a mobile-first transition and new features — but their users are time-constrained tradespeople who are hesitant to learn new software. Every feature had to justify its existence.
Experience
Growth Engineer
Overlap AI (YC S24)
Building growth systems at a YC-backed AI startup. Full-stack product engineering with real users, real stakes.
UX Design & Research
Prime Digital Academy
Intensive apprenticeship: user interviews, usability testing, prototyping, design systems. Four shipped case studies.
Product Management Accelerator
University of Washington
Intensive product training: roadmapping, prioritization frameworks, stakeholder alignment, PRDs, and Kano analysis.
Security Engineer
Amazon Web Services
Threat modeling, infrastructure security, incident response. Learned how systems break before building them.
InfoSec Analyst
Ameriprise Financial
Security operations, SIEM management, vulnerability assessment. Where the systems thinking started.
Education
Product Management Accelerator
University of Washington
UX Design & Research Certification
Prime Digital Academy
B.S.B. Management of Information Systems
University of Minnesota
Skills
Security taught me how systems break. Design taught me how people think. Product taught me where those two meet.
Design & Research
Engineering & AI
Product
Security & Systems
Where I operate
The intersection most people avoid.
Let's build something
that matters.
Most good things in my life started with a conversation I wasn't sure was worth having. If you're hiring for product or design roles, I'd love to talk. If you're just building something you're passionate about and want to think out loud with someone else, that works too.
Feel free to send a note. Let's see if we can build something better.