Currently atOverlap AI (YC S24)
Security
UX Design
Product
Go-To-Market
Marketing
Engineering
Abdi Ismail - Memoji Avatar
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01
About

Most people who build products learned about users in a research lab. I learned about them in a resettlement office, a security operations center, and a sales demo call where a customer said something nobody on the product team had thought to ask.

I've spent my career at the intersection of systems and the people those systems were never quite built for. At AWS, I worked inside infrastructure that served millions, and spent most of my time thinking about the engineers who had to use it every day. The friction nobody had filed a ticket for. The workflows that worked on paper and failed at 2am. At Overlap AI, I build tools that go from problem to working prototype in days, automating the manual work that slows teams down, because the distance between "someone needs this" and "this exists" should never be as long as it usually is.

I came to UX and product the long way. Security engineering taught me how systems fail. UX research taught me how people absorb that failure quietly, adapt around it, and stop expecting better. Product management taught me that the most important skill isn't prioritization or roadmapping or stakeholder alignment. It's knowing which problems are worth solving in the first place.

I'm a first-generation graduate. I grew up without a map for most of the systems I eventually learned to navigate. That background doesn't make me a better designer in theory. It means I know what it feels like to be the user nobody designed for. I know where the invisible barriers live because I've stood in front of them.

What I build tends to be quieter than it looks. Less about the feature, more about the moment a user stops having to think about the tool and starts being able to think about their work.

That's the job.

02
Selected Work

Four case studies in designing for people who need it most.

01UX Design / Research / Capstone

Entry Point

Refugees and immigrants face significant challenges during US resettlement — navigating complex legal pathways, managing extensive documentation, and accessing essential resources like employment, healthcare, and education. Despite receiving a lot of information, many refugees struggle to understand and apply it in their daily lives.

10+ user interviews
40% task completion increase
12 features scoped to 4
Mobile + desktop prototypes
02UX Design / Solo Project

Return Pro

30% of all online purchases are returned. 6 out of 10 shoppers forget their return windows. Managing returns across multiple retailers is fragmented, manual, and stressful.

4 competitors analyzed
3 personas developed
60% forgot return windows
Full hi-fi prototype
03mHealth UX / Client Project

NEAT-O

Individuals with opioid use disorder (OUD) and co-occurring mental health issues need clinically effective, FDA-cleared digital therapeutics that feel human — not clinical. NeuroType NEAT-O is a prescription-only mHealth app. The challenge: design an onboarding experience and learning module system that supports treatment engagement without adding cognitive burden.

10 new heuristics applied
2 core screens designed
FDA-cleared standards
UMN research lab
04UX Research + Product Design

Contractor Pro

Contractor Pro is a web app for contractors managing teams of 1–5 workers. Originally desktop-only, they needed a mobile-first transition and new features — but their users are time-constrained tradespeople who are hesitant to learn new software. Every feature had to justify its existence.

63 features narrowed to 3
10-point sprint budget
Kano analysis + scoping
Full hi-fi wireframes
03
Background

Experience

Growth Engineer

Overlap AI (YC S24)

Building growth systems at a YC-backed AI startup. Full-stack product engineering with real users, real stakes.

2025 – Present

UX Design & Research

Prime Digital Academy

Intensive apprenticeship: user interviews, usability testing, prototyping, design systems. Four shipped case studies.

2024

Product Management Accelerator

University of Washington

Intensive product training: roadmapping, prioritization frameworks, stakeholder alignment, PRDs, and Kano analysis.

2023

Security Engineer

Amazon Web Services

Threat modeling, infrastructure security, incident response. Learned how systems break before building them.

2021 – 2023

InfoSec Analyst

Ameriprise Financial

Security operations, SIEM management, vulnerability assessment. Where the systems thinking started.

2019 – 2021

Education

Product Management Accelerator

University of Washington

2023

UX Design & Research Certification

Prime Digital Academy

2024

B.S.B. Management of Information Systems

University of Minnesota

2019

Skills

Security taught me how systems break. Design taught me how people think. Product taught me where those two meet.

Design & Research

FigmaUser InterviewsUsability TestingJourney MappingIAPrototypingDesign Systems

Engineering & AI

GPT-4DALL-E 3FirebaseNext.jsZapierPythonGoogle Apps Script

Product

RoadmappingPrioritizationStakeholder AlignmentPRDsKano AnalysisTech Scoping

Security & Systems

AWSSplunkLinuxCompTIA Security+Network+

Where I operate

SecurityDesignProduct

The intersection most people avoid.

04
Contact

Let's build something
that matters.

Most good things in my life started with a conversation I wasn't sure was worth having. If you're hiring for product or design roles, I'd love to talk. If you're just building something you're passionate about and want to think out loud with someone else, that works too.

Feel free to send a note. Let's see if we can build something better.